From Floors to Followers: Carpet Maker's Influencer Campaign Triumph
Carpet Maker is a brand in the home decor category, renowned for its high-quality and stylish carpets that add elegance and comfort to any space. To enhance its online presence and drive sales, Carpet Maker partnered with our influencer marketing agency for a comprehensive influencer marketing service.
The campaign objective for the influencer marketing service was brand awareness, to drive sales and lead generation. Additional objectives were to boot consideration of Carpet Maker products and to enhance their social media presence.
Metrics of the campaign:
Number of Creators: 10
Total Reach: 250,288
Total Views: 125,144
Number of Likes: 8,572
Audience Engagement: 3.5%
Number of Comments: 201
The campaign featured 10 influencers chosen by our influencer talent agency, each contributing to the overall success. These creators performed exceptionally well, driving higher engagement rates and resonating with their followers. Videos created by purely lifestyle-focused influencers chosen by our best influencer marketing platform for small businesses were carried out particularly well, showcasing the carpets in relatable and aspirational settings.
Videos by lifestyle creators, which integrated Carpet Maker products into everyday scenarios, resonated strongly with viewers and effectively communicated the brand's value. Through the strategic use of Reels and Stories, the social media and influencer marketing platform campaign highlighted the beauty and quality of Carpet Maker products, prompting consideration and driving sales.The Carpet Maker influencer marketing campaign by our influencer marketing agency for small businesses successfully achieved its objectives by leveraging the power of influencer partnerships to enhance brand awareness, drive engagement, and increase sales. Through carefully selected micro-tier and lifestyle influencers, the campaign effectively showcased Carpet Maker products, resonating with a broad audience and generating significant interest.
