Redefining the brand image of Country Delight
To enhance brand recognition, expand the consumer base, and establish credibility in Country Delight's commitment to providing fresh and high-quality dairy products, our top influencer marketing company partnered with 15 amazing influencers chosen by our influencer talent agency. By doing this and working meticulously towards their objectives, our influencer management platform was able to provide them with the best results.
With our influencer marketing service, we planned content around seasonal themes and festivals, including limited-edition products or festive recipes, to create a sense of exclusivity and drive consumer interest. Some videos also went in a testimonial format to create more engagement and real-world use scenarios. This strategy by our influencer management platform proved to be effective.
Metrics of the campaign:
- 15 videos went live featuring 15 influencers.
- Genres for the campaign: Vloggers and lifestyle influencers based in Bangalore and Kolkata.
- Types of influencers chosen: Normal day-to-day users.
- Reach attained: 5 Million
- Influencer payment model: Commercials.
Country Delight's strategic collaboration with influencers designed by our platform to connect influencers with brands played a significant role in redefining the brand's image. By aligning with influencers who authentically resonate with the brand values, Country Delight successfully communicated its commitment to freshness, purity, and quality to the target audience.
