Campaign 1: Luxury Living at BPTP TERRA Winter Carnival
BPTP aimed to showcase the fusion of luxury living and celebrate success at the Winter Carnival event, offering a glimpse into their upcoming luxury project.
Engaging two creators on Instagram, BPTP crafted a narrative highlighting the opulent spaces and holistic living experience offered at BPTP TERRA. Creators were tasked with creating a 60-second Reel and a 30-second Story, inviting viewers to experience the epitome of luxury at the Winter Carnival.
The campaign resulted in two pieces of compelling content, providing viewers with a tantalizing glimpse into the world of luxury living at BPTP TERRA. Through engaging storytelling and captivating visuals, the campaign successfully conveyed BPTP's commitment to excellence and innovation in real estate.
Campaign 2: BPTP Sector 37D Gurugram - The Ultimate Investment Choice
BPTP sought to position its Sector 37D Gurugram project as the premier choice for investment and future growth opportunities.
Partnering with two influencers on Instagram, BPTP curated content that showcased the unique selling points and investment potential of the Sector 37D Gurugram project. Creators were tasked with creating a 60-second Reel and a 30-second Story, highlighting the project's key features and benefits.
The campaign yielded two impactful pieces of content, effectively positioning BPTP Sector 37D Gurugram as the ultimate choice for discerning investors. By leveraging the influence of creators on Instagram, BPTP successfully conveyed the project's value proposition and solidified its reputation as a trusted player in the real estate industry.
Through strategic influencer campaigns and garnering over 600K views total to its targeted audience, BPTP effectively showcased its luxury offerings and investment opportunities, capturing the attention of potential buyers and investors alike. By harnessing the power of Instagram and collaborating with influencers, BPTP reinforced its brand identity and cemented its position as a leader in the real estate market.
