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Meesho

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Meesho, a prominent e-commerce platform, embarked on a transformative influencer marketing journey in collaboration with MHS, spanning from June 2021 to May 2022. The campaign's primary focus was to amplify brand reach on the Meesho platform and cultivate a vibrant community across social media channels, targeting female audiences aged 20 to 45 across India.


With an ambitious goal to enhance brand visibility and foster community engagement, Meesho's influencer marketing campaign aimed to leverage the power of social media and influencer partnerships. Through a strategic approach, the campaign aimed to showcase a diverse range of fashion, beauty, and lifestyle products available on the Meesho platform.


Meesho and MHS collaborated to devise a multifaceted strategy, encompassing the creation of 10,000 captivating videos over 12 months. These videos, spanning various genres including fashion, beauty, and lifestyle, were disseminated through influencers across different tiers - Top-tier, Mid-tier, Macro, Micro, and Nano. The campaign featured an extensive array of Meesho's offerings, including clothing, jewelry, handbags, makeup, and skincare products.


A network of 1500 influencers was strategically chosen to participate in the campaign, ensuring broad coverage and diverse audience engagement. Influencers were compensated based on product cost and YouTube video production expenses, incentivizing them to create high-quality content that resonated with their followers. This collaborative effort resulted in a staggering total view count exceeding 360 million, accompanied by an impressive engagement of 20 million+. The campaign's average engagement rate stood at an impressive 5%, underscoring the effectiveness of the content in capturing audience attention and fostering interaction.


Meesho's influencer marketing campaign yielded remarkable results, driving significant brand reach and community building on social media platforms. By harnessing the power of influencer partnerships and compelling content creation, Meesho successfully amplified its presence in the competitive e-commerce landscape. The campaign not only facilitated increased visibility for Meesho's product offerings but also fostered a sense of belonging and community among its target audience.


Through strategic collaboration with influencers and a steadfast commitment to creating engaging content, Meesho, in partnership with MHS, has achieved notable success in its influencer marketing endeavors. The campaign's ability to drive substantial reach and engagement underscores the effectiveness of influencer partnerships in modern marketing strategies. As Meesho continues to innovate and expand its presence, it remains poised to further capitalize on the power of influencer marketing to drive business growth and foster lasting connections with its audience.

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