The close relationship between a brand and its influencer and how convincingly the message is communicated to the audience defines ideal influencer marketing.

The influencer marketing industry has seen tremendous growth in the past few years. Influencers are constantly teaming up with brands not only for brand awareness but also for the mushrooming of each influencer

As an Indian, living in India (big surprise) I have seen Shah Rukh Khan, Rajnikanth, and Chiranjeevi being hero-worshipped.

The term ‘influencer marketing’ has been making solid bells and whistles in the past few years. The pandemic has played a considerable role in making this a buzzword in the digital marketing field.

Yes, you heard it right. Influencers with a dedicated social following of 10k to 50k (10,000-50,000 followers) are identified as Micro-Influencers. 

It comes as no surprise that the concept of influencer marketing can be traced back to ancient times. Commercial messages, to be precise, could be considered the first form of marketing.

If influencer marketing is the contemporary marketing strategy, Genz is the integral momentum. The new Genz youth is clearly influencing the purchase of various products and services, be it personal care, apparel, or food and beverages.

An amount of persuading could influence any decision. Back in the day, royal approvals under the kingship were considered to be the biggest marketing strategy.