It has been proven in the current marketing scenario that influencer marketing is not only effective but has become the favourite marketing choice for brands.

Just like any other Indian state, Kerala has also witnessed a rapid growth in the use of social media recently. Hence, many social media influencers have come up with different types of content.

So much is changing in the online business world, as for influencer marketing. It is one of the only marketing mediums that has shown sustainable growth during the COVID pandemic.

Influencer marketing is all about creating the buzz on a brand and the impact should reach out to millions. As the whole digital marketing trends have shifted to the front gear, influencer marketing has emerged as a significant game-changer.

Social influencers have been a vital part of brands marketing and brand awareness. With the consequential rise in social media marketing, brands have extended their peddling to influencer marketing.

Some of us are terrible at not being judgemental. We as that part of the audience have a declined tolerance.

The close relationship between a brand and its influencer and how convincingly the message is communicated to the audience defines ideal influencer marketing.

The influencer marketing industry has seen tremendous growth in the past few years. Influencers are constantly teaming up with brands not only for brand awareness but also for the mushrooming of each influencer

As an Indian, living in India (big surprise) I have seen Shah Rukh Khan, Rajnikanth, and Chiranjeevi being hero-worshipped.

The term ‘influencer marketing’ has been making solid bells and whistles in the past few years. The pandemic has played a considerable role in making this a buzzword in the digital marketing field.

Yes, you heard it right. Influencers with a dedicated social following of 10k to 50k (10,000-50,000 followers) are identified as Micro-Influencers. 

It comes as no surprise that the concept of influencer marketing can be traced back to ancient times. Commercial messages, to be precise, could be considered the first form of marketing.

If influencer marketing is the contemporary marketing strategy, Genz is the integral momentum. The new Genz youth is clearly influencing the purchase of various products and services, be it personal care, apparel, or food and beverages.

An amount of persuading could influence any decision. Back in the day, royal approvals under the kingship were considered to be the biggest marketing strategy.