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Branding vs. Marketing

It is crucial for businesses to understand the fine line between marketing and branding. 

 

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A Guide on How To Do Influencer Marketing

Influencer marketing is one of the most successful forms of marketing in today's business world. It is essential to understand how to do an influencer marketing.

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What Equipment Should You Use for Better Quality in Your Videos?

Creating high-quality videos is really important for any sector, be it entertainment, news, marketing, or advertising.

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The Evolution of Marketing Agencies

Marketing has evolved tremendously over the decades. Modern marketing ultimately refers to the concept of business development.

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A Case Study of the Nike Brand on Marketing

Starting off by selling Japanese shoes, Nike is the world’s top brand in sportswear. Since its inception, Nike has established a strong product positioning.

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How Much Should You Spend on Marketing Each Month?

Setting a marketing budget is a great way to practice reasonable marketing strategies. So, how much should you spend on marketing each month?

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Instagram Reels vs YouTube Shorts

The demand for short videos on social media has increased dramatically in the last few years. Let’s understand the difference between Instagram Reels and YouTube Shorts.

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Marketing Trends Shaping the Influencer Realm in 2022

The scope and practice of influencer marketing in India are escalating. Let’s discuss some of the marketing trends and how they're shaping the influencer marketing industry in 2022.

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Marketing Trends in 2022

The world of marketing is evolving, and the latest trends are being shaped in the digital marketing arena. The latest technologies are driving better shifts in the marketplace.

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Tips to Start Your Influencer Journey

Influencer marketing has become a mainstream tactic for businesses. If you are someone wanting to become an influencer, this article may provide you with some tips.

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How to Build Your Brand in 2022?

Branding is one of the most essential ways to grow any business. Irrespective of the size of your business, creating a brand is important for better promoting your product or services. 

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How Can You Position Your Product/ Service As A Brand

For any company or organization, the product or service defines the business. Product positioning is the process of introducing and determining a product’s position in the mind of the audience.

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How to choose Best Digital Marketing Agency for your Business?

Digital marketing is crucial for any business in the modern world.

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How to Become a Successful Influencer?

Have you ever looked at a content creator's social media profile and thought to yourself, "Oh, this is interesting; I could be one."

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How Do Small Businesses Get Benefitted Through Influencer Marketing?

Influencer marketing has become one of the most effective marketing tools for big companies, established brands as well as small businesses.

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Guerilla Marketing

If marketing is warfare, guerilla marketing is the most eccentric combat strategy.

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How Much Does an Influencer Charge? What are the Factors Considered for Remuneration?

It has been proven in the current marketing scenario that influencer marketing is not only effective but has become the favourite marketing choice for brands.

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Kerala's Top Tech Influencers

Just like any other Indian state, Kerala has also witnessed a rapid growth in the use of social media recently. Hence, many social media influencers have come up with different types of content.

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New Rules and Regulations of Influencer Marketing

So much is changing in the online business world, as for influencer marketing. It is one of the only marketing mediums that has shown sustainable growth during the COVID pandemic.

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What are the Changing Dynamics of Influencer Marketing

Influencer marketing is all about creating the buzz on a brand and the impact should reach out to millions. As the whole digital marketing trends have shifted to the front gear, influencer marketing has emerged as a significant game-changer.

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