It has been proven in the current marketing scenario that influencer marketing is not only effective but has become the favourite marketing choice for brands.
Influencer marketing is all about creating the buzz on a brand and the impact should reach out to millions. As the whole digital marketing trends have shifted to the front gear, influencer marketing has emerged as a significant game-changer.
Social influencers have been a vital part of brands marketing and brand awareness. With the consequential rise in social media marketing, brands have extended their peddling to influencer marketing.
As an Indian, living in India (big surprise) I have seen Shah Rukh Khan, Rajnikanth, and Chiranjeevi being hero-worshipped.
If influencer marketing is the contemporary marketing strategy, Genz is the integral momentum. The new Genz youth is clearly influencing the purchase of various products and services, be it personal care, apparel, or food and beverages.