The world of marketing is evolving, and the latest trends are being shaped in the digital marketing arena. The latest technologies are driving better shifts in the marketplace.

Influencer marketing has become a mainstream tactic for businesses. If you are someone wanting to become an influencer, this article may provide you with some tips.

Branding is one of the most essential ways to grow any business. Irrespective of the size of your business, creating a brand is important for better promoting your product or services. 

For any company or organization, the product or service defines the business. Product positioning is the process of introducing and determining a product’s position in the mind of the audience.

Digital marketing is crucial for any business in the modern world.

Have you ever looked at a content creator's social media profile and thought to yourself, "Oh, this is interesting; I could be one."

Influencer marketing has become one of the most effective marketing tools for big companies, established brands as well as small businesses.

If marketing is warfare, guerilla marketing is the most eccentric combat strategy.

It has been proven in the current marketing scenario that influencer marketing is not only effective but has become the favourite marketing choice for brands.

Just like any other Indian state, Kerala has also witnessed a rapid growth in the use of social media recently. Hence, many social media influencers have come up with different types of content.

So much is changing in the online business world, as for influencer marketing. It is one of the only marketing mediums that has shown sustainable growth during the COVID pandemic.

Influencer marketing is all about creating the buzz on a brand and the impact should reach out to millions. As the whole digital marketing trends have shifted to the front gear, influencer marketing has emerged as a significant game-changer.

Social influencers have been a vital part of brands marketing and brand awareness. With the consequential rise in social media marketing, brands have extended their peddling to influencer marketing.

Some of us are terrible at not being judgemental. We as that part of the audience have a declined tolerance.

The close relationship between a brand and its influencer and how convincingly the message is communicated to the audience defines ideal influencer marketing.

The influencer marketing industry has seen tremendous growth in the past few years. Influencers are constantly teaming up with brands not only for brand awareness but also for the mushrooming of each influencer

As an Indian, living in India (big surprise) I have seen Shah Rukh Khan, Rajnikanth, and Chiranjeevi being hero-worshipped.

The term ‘influencer marketing’ has been making solid bells and whistles in the past few years. The pandemic has played a considerable role in making this a buzzword in the digital marketing field.

Yes, you heard it right. Influencers with a dedicated social following of 10k to 50k (10,000-50,000 followers) are identified as Micro-Influencers. 

It comes as no surprise that the concept of influencer marketing can be traced back to ancient times. Commercial messages, to be precise, could be considered the first form of marketing.