Case Study | My Haul Store

Customers Forget Brands FAST. Here's How to Leave a Lasting Tattoo


Well-rounded marketing techniques have the capability to create long-lasting brands. For every brand to survive in a competitive market, it's important to connect itself with the vision and determination of the business.

It is not easy for a brand to live forever in the minds of customers, but brands can perform marketing practices and remain sustainable, which will make them relevant in a rapidly evolving business environment.

Entrepreneurs and brand managers have a tough time trying to make a brand noticeable in the market. The perception of a brand is shaped based on its interaction with customers. It is also important for brands to keep up with the current product and service expectations of consumers.

1. Be a Successful Brand to Last Longer

Be it Nike, Apple, or any other of the world’s most recognised brands. These brands are relevant because they maintained their success ratio. They continually evolve year after year and are willing to change. They are willing to do things differently, from changing products to the way they interact with customers. They strive by watching and researching the market and anticipating what customers want tomorrow. Apple remains the most successful and relevant technology brand by thinking years ahead and anticipating what their customers want tomorrow. People remember and value brands that get with the times in terms of what they want, how to deliver it to customers with innovation and consistency, and surpassing their expectations.

2. Put the Customer First

Brands that are customer-centric are most likely to strive in the market and stay relevant for a very long time. Understanding the customer's problems and serving them with great value not only makes the brand relevant but also builds genuine relationships with customers. Brands that put customer service as their main priority will be more successful and will last longer in the marketplace.

3. Talk to the Customers

When you put your customers first, it is also necessary to talk to them. Keeping in touch with people allows the brand to learn more about its own products and services. It helps them get the right value for the products and services they are sharing with the audience. Any communication with the customers will be important for your product positioning and understanding of the value you are providing them.

4. Trust is Loyalty

Above all, trust is an important aspect of any business. Trustworthy customers are also loyal customers. They will be your brand ambassadors through word-of-mouth publicity and brand advocacy. You have to establish a level of trust where people not only talk about your brand but insist on making the purchase decision for others.

When you focus on building a brand that lasts longer, you differentiate it from mortal brands to immortal ones. Now, a business can never be immortal, as every venture must be closed at some point or another. But building a brand that lives forever is possible, just like people who died years ago but still live in our minds. Michael Jackson, Charlie Chaplin, Mahatma Gandhi, and many other legends still live through generations for what they have done in the past. A brand lives forever when it satisfies the customers by providing what they deserve, creates a business that is not just profitable but innovative, and solves the issues of many, consistently evolving with respect to technology, service, and strategy. A brand can live forever, just like a legend, when it does the right thing.