Influencer marketing is one of the best marketing strategies that provides the best results. The biggest advantage of influencer marketing is that it helps expose the business to a wider audience in a very short period. The way social media influencers market a product or service establishes a sense of trust among the target audience. To get the best out of your campaign, it is essential to understand how to track influencer marketing. There are certain influencer marketing tools and metrics to track the ROI of the campaigns, which we will discuss in the article.
- Know Your Goals
What do you want to achieve from your influencer marketing campaign? Whether you expect an increase in engagement, brand exposure, or leads, identifying your goals is important to tracking the campaign. Your goals and objectives will be helpful in determining performance. Set realistic, measurable goals for your campaign. Setting a campaign objective and knowing your goals can help you get a clearer picture of where the project is going.
- Track KPIs
Once you are clear about your goals and objectives for the influencer marketing campaign, you can start tracking the KPIs. You can monitor all of your social media content using influencer analytics tools. Track the KPIs of your social media performance using a social media analytics tool. Tracking the most relevant KPIs makes the campaign easier and lets you know how well it is performing.
- Keep Track of Reach and Impressions
You have to start tracking your reach and impressions to identify the increased brand awareness. The number of times people watch your content represents the number of impressions for that particular content. You can track which content pieces are lagging behind and create a content strategy to improve them. Use social media analytics tools to improve your content.
- Check the Referral Traffic
You can use Google Analytics to check the referral traffic. Go to acquisition>all traffic>referrals. The referrals page will give you an understanding of where the traffic is coming from. This is relevant, especially when you choose influencer marketing for traffic boosts and lead generation.
- Track the Sales
The most important metric to measure for your influencer marketing campaign is sales. Because the main goal or purpose of any business is to generate sales and revenue from marketing. So measure the sales to track the performance of your influencer marketing.
Give unique promo-codes to your influencers in order to track the sales. You will be able to track the sales when any of the followers use the promo code. Track the number of email newsletter subscriptions or check the site analytics, there are plenty of ways to track the performance of your influencer marketing campaign.
Tracking your influencer marketing campaign may sound confusing, but with the proper tools and monitoring of metrics, you can streamline the entire process.